Aruna Gurumurthy
Hello! I am Aruna from Chennai, India. I am a copywriter/creative content strategist with an interest in social media, advertising, branding and strategy.
So, what's my story?
Let's start by saying, I love storytelling. My stories aren't groundbreaking or anything. But hey, I am funny. My friends send 'lol' to my page long jokes on WhatsApp. :P My professor even called me an animated storyteller when I was narrating an interesting story to my friends in the middle of an important lecture. Now, I wear that like a badge of honour.Okay, storytime!!My love for ads began when I started watching Tamil serials on Sun TV and Jaya TV with my parents as a kid. My mom would lose her mind over those beautiful sarees the leading ladies wore, while I impatiently waited for the not-so-short commercial breaks. I have carried that attitude for so long that now I can't even skip ads on YouTube. I use Instagram only to swipe through two stories and land on an ad.Apart from ads, you can find me engrossed in conversations about food, movies, books and human behaviour. I consume pop culture for breakfast, lunch and dinner. And then, I go around throwing random movie references and memes in all conversations. Sometimes, I write all of them down. My curiosity can be slightly bothersome and I ask a million questions. Besides that, I am a good kid.All that said, I can write some serious stuff as well. My undergrad thesis ran up to 37 pages and I dealt with the standardization of internet memes to treat them as an evolved form of literature. Basically, I managed to make memes boring.
Work/Internship experiences
1. EchoVme Digital - Worked as a Social Media Marketing intern for three months from January 2022 to April 2022.
Clients associated with - Oliva Skin and Hair Clinic, Market of India, Poorvika India and South India Shelters.Roles involved - Social Listening, Creative Content Strategy and Copywriting.Work Samples
a) Oliva Skin and Hair Clinic - Acne, Ugadi, Hair fall, Hairfall 2, Skin Lightening Treatment, Skincare Essential Kit
b) Market of India - Footfall, Global Trade, Location, Business Bingo
c) South India Shelters - Luxor, Acropole, Florence, Florence 2
d) Poorvika India - Kitchen Appliances, Poorvika Appliances2. Fully Filmy - Worked as a Social Media Marketing intern for three months from June 2021 to August 2021.Roles involved - Creative Content Strategy, Copywriting, Product descriptions for online store3. Jalakara - Worked as a Content Writing Intern for 5 months from July 2018 to November 2018
Clients associated with - Sterling Holidays, Mamalla Beach Resort, Sonali Kulkarni, AR Rahman Foundation etc.Roles involved - Content and Copywriting for websites, brochures and social media
I'd like to hear from you
Someday, I hope I can establish connections over telepathy. Until then, please use the following options to reach out to me.