Aruna Gurumurthy
Hello! I am Aruna from Chennai, India. I am a copywriter/creative content strategist with an interest in social media, advertising, branding and strategy.
So, what's my story?
Let's start by saying, I love storytelling. My stories aren't groundbreaking or anything. But hey, I am funny. My friends send 'lol' to my page long jokes on WhatsApp. :P My professor even called me an animated storyteller when I was narrating an interesting story to my friends in the middle of an important lecture. Now, I wear that like a badge of honour.Okay, storytime!!My love for ads began when I started watching Tamil serials on Sun TV and Jaya TV with my parents as a kid. My mom would lose her mind over those beautiful sarees the leading ladies wore, while I impatiently waited for the not-so-short commercial breaks. I have carried that attitude for so long that now I can't even skip ads on YouTube. I use Instagram only to swipe through two stories and land on an ad.Apart from ads, you can find me engrossed in conversations about food, movies, books and human behaviour. I consume pop culture for breakfast, lunch and dinner. And then, I go around throwing random movie references and memes in all conversations. Sometimes, I write all of them down. My curiosity can be slightly bothersome and I ask a million questions. Besides that, I am a good kid.All that said, I can write some serious stuff as well. My undergrad thesis ran up to 37 pages and I dealt with the standardization of internet memes to treat them as an evolved form of literature. Basically, I managed to make memes boring.
Work/Internship experiences
1. EchoVme Digital - Worked as a Social Media Marketing intern for three months from January 2022 to April 2022.
Clients associated with - Oliva Skin and Hair Clinic, Market of India, Poorvika India and South India Shelters.Roles involved - Social Listening, Creative Content Strategy and Copywriting.Work Samples
a) Oliva Skin and Hair Clinic - Acne, Ugadi, Hair fall, Hairfall 2, Skin Lightening Treatment, Skincare Essential Kit
b) Market of India - Footfall, Global Trade, Location, Business Bingo
c) South India Shelters - Luxor, Acropole, Florence, Florence 2
d) Poorvika India - Kitchen Appliances, Poorvika Appliances2. Fully Filmy - Worked as a Social Media Marketing intern for three months from June 2021 to August 2021.Roles involved - Creative Content Strategy, Copywriting, Product descriptions for online storeWork Samples
Aaranya Kaandam, Vaazh, DQ Birthday, Women and Olympics, Vaccinated, Madras, Believe3. Jalakara - Worked as a Content Writing Intern for 5 months from July 2018 to November 2018
Clients associated with - Sterling Holidays, Mamalla Beach Resort, Sonali Kulkarni, AR Rahman Foundation etc.Roles involved - Content and Copywriting for websites, brochures and social media
I'd like to hear from you
Someday, I hope I can establish connections over telepathy. Until then, please use the following options to reach out to me. Also, if you are bored, click on the 'w' to read my random stories. Alright?!